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Your First Order Should Be Embarrassingly Small

2025-02-18

Every first-time importer I've talked to makes the same mistake.

They do months of research. They find a product. They negotiate with suppliers. They get everything right.

Then they order 1,000 units.

The first order should be 50-100 units. Maximum $1,500. The goal is not to make money. The goal is to complete the process once.

What you're really buying with your first order:

You're buying experience. You're buying the ability to say "I've done this." You're learning where the friction is in your specific supply chain. You're testing your supplier relationship. You're testing your market.

A $500 first order that teaches you five real lessons is worth more than a $5,000 first order where everything went perfectly but you learned nothing.

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